心思学与营销 SCIESSCI

期刊简介估计审稿时候：

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

《心思学与营销》颁发首创研讨文章、批评和条记，触及心思学实际和手艺在市场营销中的利用。作为一本跨学科期刊，鼓动勉励斗胆立异，重视进献。努力于摸索线上和线下营销景象，涵盖产物（商品和办事）、价钱、促销（告白、宣扬、大众干系和发卖）、地址（渠道和分销）和政治（言论、法令和品德）的全部规模，一切这些都环绕着花费者的小我和小我心思。杂志请求研讨设想具备高规范的体例通明度。手稿实质上可以或许或许是观点性的或实证性的，以定量和/或定性阐发为特点，并配有插图丰硕的表格、图表和撑持资料，以进步读者的可读性。杂志但愿手稿可以或许或许显现不致命体例缺点的研讨，并且具备超出权衡自我报告行动企图的单一横断面研讨的遍及性发明。

《Psychology & Marketing》(心思学与营销)编辑部通信体例为Psychol. Mark.。若是您须要辅佐投稿或润稿办事，您可以或许征询咱们的客服教员。咱们专一于期刊征询办事十年，熟习颁发政策，可为您供给一对一投稿指点，防止您在投稿时频仍碰鼻，节流您的可贵时候，有用晋升颁发机率，确保SCI检索（检索不了全额退款）。咱们视诺言为生命，多方面确保文章宁静失密，在任何环境下都不会泄漏您的小我信息或稿件内容。