批发与营销批评 SCIE

期刊简介估计审稿时候：

Retail and Marketing Review is an academic journal dedicated to the fields of retail and marketing. Intended to provide a platform for scholars, practitioners, and related professionals in the retail and marketing fields to exchange and share research results, practical experience, and cutting-edge perspectives. It focuses on the analysis and exploration of various phenomena, trends, and marketing strategies in the retail industry, and holds an important position in the academic and practical applications of retail and marketing.

This magazine covers research on strategic planning, operational management, supply chain management, store layout and display of retail enterprises. For example, exploring how to optimize the supply chain to reduce costs, improve efficiency, and the impact of different store layouts and display methods on consumer purchasing behavior. In depth analysis of consumer behavior patterns, decision-making processes, preference changes, etc. in the retail environment. This includes studying consumers' reactions to different promotional activities, the formation mechanism of brand loyalty, and the differences in online and offline shopping behavior. Pay attention to the application and effectiveness evaluation of various marketing methods and strategies in the retail field. The specific practices of social media marketing, experiential marketing, relationship marketing, etc. in the retail industry, as well as how to develop effective pricing, promotion, and product mix strategies.

《批发与营销批评》是一本专一于批发和营销范畴的学术期刊。旨在为批发和营销范畴的学者、从业者和相干专业人士供给一个交换和分享研讨功效、理论经历及前沿概念的平台。它聚焦于批发行业的各类景象、趋向和营销计谋的阐发与切磋，在批发与营销学术范畴及理论利用中具备主要地位。

本杂志盖批发企业的计谋计划、经营办理、供给链办理、店肆规划与摆设等方面的研讨。比方，切磋若何经由进程优化供给链来下降本钱、进步效力，和差别的店肆规划和摆设体例抵花费者采办行动的影响等。深切分解花费者在批发环境中的行动形式、决议计划进程、偏好变更等。包含研讨花费者对差别促销勾当的反应、品牌虔诚度的构成机制，和线上线下购物行动的差别等。存眷各类营销手腕和计谋在批发范畴的利用与结果评估。如交际媒体营销、休会营销、干系营销等在批发行业的详细理论，和若何拟定有用的订价、促销和产物组合计谋。

若是您须要辅佐投稿或润稿办事，您可以或许征询咱们的客服教员。咱们专一于期刊征询办事十年，熟习颁发政策，可为您供给一对一投稿指点，防止您在投稿时频仍碰鼻，节流您的可贵时候，有用晋升颁发机率，确保SCI检索（检索不了全额退款）。咱们视诺言为生命，多方面确保文章宁静失密，在任何环境下都不会泄漏您的小我信息或稿件内容。